DESIGN

The new Saint-Henri bakery in Montreal, Rosetta, is first and foremost a family story. The owners Maria Cammaleri and her son Rocco wish to pay homage to Maria's mother with an eponymous business, and by integrating Italian traditions in the production and sale of products.

It is therefore with a sleek design with simple lines that the BV Design came to put the pastries forward, presenting them almost like jewelry. The only decoration in the store is used to tell the story of Madame Rosetta, with a large portrait of the lady, and other photos from the period. This immediately brings the customer into the warm and human atmosphere of this bakery. This is how tradition meets modernity, and makes Rosetta a most pleasant place, where it is good to go have a coffee and chat.

Based on their experience with Rococo’s pastries, Maria and Rocco, offer products made with local food, and without preservatives. It is by keeping this value of purity that the design was made with noble materials, such as marble and wood. Removable furniture not only enhances products, but also offers a new approach to production functionality. The wall-mounted display stands that can be transported to the stove, to be filled directly in the kitchen.

The designer Benjamin Van den Eede also has a playful side and it was in the bathroom, more eccentric, that he had fun mixing exotic wildlife and solid wood. He also likes to get his hands dirty, and was himself responsible for making the vanity furniture. Communication and trust between customers and the designer pushed the concept further, and so that the bakery has a unique and personalized touch.